Podcast: The M&A Playbook: Navigating the Identity Crisis After Selling Your Business

Jennifer joined Adam Strong on The M&A Playbook to talk about a challenge many founders quietly face after an exit: the sudden loss of identity when the business they built is no longer theirs. Drawing on her experience in three multi‑billion‑pound acquisitions and her work advising more than 60 CEOs, she breaks down the emotional stages leaders move through once the deal is done—and why even the most successful founders can feel unmoored.


In this conversation, Jennifer shares the framework she’s developed to help leaders prepare for the psychological side of transition, rebuild a sense of purpose, and move into their next chapter with clarity.


Highlights from This Episode

  • The five stages of business grief — How leaders can recognize and work through the emotional fallout of an exit.
  • The legacy question — A simple but powerful prompt that helps founders define who they are beyond their title.
  • Preparing for the final chapter — The 6‑month strategy Jennifer uses to help executives avoid the most common post‑exit pitfalls.
  • Finding your true advocates — Why the people who support you most during transition are often not the ones you expect.
  • A surprising breakthrough tool — How a music‑based exercise opens the door to trust, vulnerability, and alignment during major change.
    This episode is especially valuable for founders planning an exit in the next two to five years—and for anyone who wants to understand the human side of M&A beyond the financials.